are we on the right seen as unpleasant people?

James at Nourishing Obscurity raises a very important but very uncomfortable point today.  

“This is a key issue in getting any of the snowflakes to see reason – that we ourselves come over as unpleasant people.”

There’s no question that the Right has a huge image problem. Unfortunately it’s to some extent well deserved. There are people who identify themselves, and are generally identified as, rightists or conservatives who are the kinds of people who will give any movement a bad name. These unpleasant people are not representative of conservative-leaning voters as a whole and it’s unfair that we get blamed for their sins but that’s the way it is. We need to face the problem.
The first group of the unpleasants is the rabid free markets/free trade/tax cuts for the rich crowd that comprises a large segment of the establishment of parties like the Republicans and the Tories. They obviously don’t give a damn for ordinary people and ordinary people are aware of this and as a result a very large number of ordinary people have an absolutely visceral loathing for these right-wing parties. They would die rather than vote Tory. And unfortunately as far as most people are concerned the vicious grasping Republicans and Tories are the face of conservatism.
The second group of unpleasants is those damned Nazis. Yes I know they’re all dead and there haven’t been any actual Nazis for seventy years but it doesn’t matter. Any political leader who is on the right and who deviates to the slightest degree from the approved path of respectable conservative politics is going to be labelled as Literally Hitler.
Now comes the really uncomfortable bit. While the rise of the alt-right has been understandable and is probably on the whole a very positive thing it does have its lunatic fringe. Of course every political movement and every political party has a lunatic fringe. The trouble is that the alt-right’s lunatic fringe is an absolute gift to our political opponents. It’s just so incredibly easy to portray them as being Literally Hitler. Some of them really are disturbing. It’s quite possible that many or even most of them are actually paid trolls employed by leftist organisations or even agents provocateurs from the FBI, but it has to be admitted that some of them are real and even though they’re harmless nutters if they make me uncomfortable they undoubtedly make ordinary people very uncomfortable.
What this all adds up to is that if you’re on the Right most people are going to regard you as either a cynical champion of the rich against the poor or an angry violent humourless life-hating person. 
So how do we deal with this problem? I don’t claim to have the answer. Perhaps we need to avoid terms like right and conservative altogether. These terms just have too much negative baggage. I’m not sure we can ever rehabilitate these terms.
Perhaps we need to be better at selling an overall positive vision for society. We need to emphasis what we’re in favour of rather than emphasising the things we hate. 
That’s the immense advantage that anyone who claims the leftist label has – they’re fighting to create a Better World, a safer place for children and puppies and we all want that don’t we? If not for the children then at least for the puppies. In actual fact most modern leftists are part of the Fake Left. They’re actually fighting for a better world for bankers and billionaires but they don’t get called out for their deceptions and they still get the benefits of being portrayed a crusaders for justice, equality, hugs and general niceness. We on the other hand just get labelled as hateful bigots.
We need to find a way to market our vision of a better world. We love puppies too.
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no enemies to the right?

One of the key choices you have to make if you’re going to aim to achieve anything by political means is whether you’re going to be inclusive or tightly focused. Are you going to adopt a variation on the slogan No Enemies To The Right? In other words a Big Tent approach. Or are you going to aim for some sort of ideological purity? Although personally I’d prefer to think of it as ideological focus rather than ideological purity.
The Left has historically had an easier time adopting a strategy of no enemies to the left. All leftists after all hoped to achieve some form of socialism even if some wanted to push ahead much faster and much more aggressively. And there was pretty general agreement that in order to achieve socialism the existing economic and political structure would have to be overturned. It wasn’t terribly difficult for leftists to adopt a fairly united front.
This was a major strategic advantage for the Left. 
There are those who feel that the Right should adopt the same strategy. I can see the advantages in strictly political terms but I really don’t see it working. The issues that divide the Right are not divisions that can be easily papered over. They’re kind of fundamental.
First of all it’s not at all clear what it even means to be on the Right. It could be argued that Left and Right no longer even exist but as far as most people are concerned if you’re opposed to globalism and the Social Justice agenda then you’re on the Right so for the sake of convenience we might as well accept that label.
So what are these fundamental divisions? 
First of all there’s religion. There are rightists who believe that our culture can only be saved by Christianity, albeit a much more traditional kind of Christianity to that practised by  the mainstream churches of today. There are other rightists who are militant atheists and despise Christianity. And then there are the rightists who consider Christianity to be a non-European import and who want to revive European paganism. The problem is that all three of these groups tend to hold their respective positions very very strongly indeed. And they do not get along well, to say the least.
Then there’s democracy. There are rightists who have an almost religious reverence for democracy. And there are rightists who think that it was democracy that got us into the mess we’re in now and who think that in the long-term some kind of authoritarianism is going to be necessary. These two groups do not play well together either.
There’s also the questions of race and nationalism, with substantial differences of opinion between adherents of the white nationalist position and those who believe that culture and not race is what matters. Most sane rightists agree that mass Third World immigration is a dumb idea but most mainstream conservatives are true believers in the open borders cult.
There’s also the question of capitalism. Many rightists are very enthusiastic about capitalism and free markets but others are much more sceptical. You can be a rightist and dislike capitalism just as much as you dislike socialism.
Then there’s the social conservative problem. There are those on the right who think that nothing matters except the immigration issue and that therefore we should embrace abortion, drugs, sexual degeneracy and feminism in order to appeal to moderates.
Yet another complication is provided by libertarians. Some libertarians claim to be on the Right, but they tend to hold views that most people on the Right would find to be rather disturbing.
My problem is that most of these divisive issues are issues that really matter to me. I can’t go along with acceptance of abortion, drugs, sexual degeneracy and feminism for the sake of short-term political advantage. You can’t fight evil by embracing evil. I can’t really compromise on religion – I just don’t think atheism is compatible with civilisation. I’m also very reluctant to embrace the free market fetish. Maybe I’m just not the kind of person who is good at compromising. Whether being uncompromising is a viable political strategy or not is a question I can’t answer. But compromising just doesn’t appeal to me.

how to win and how to lose

Why is it that the globalists and SJWs always seem to win while those who oppose them almost invariably lose? It seems like a mystery since we know from the Brexit vote and the Trump election win that the opponents of globalism are by no means insignificant in numbers.
The answer is extremely simple. The Left has always been well organised, and they have always been passionate and committed. Conservatives have been hopelessly disorganised and they have just not had the same level of commitment. And commitment is what it’s all about. Fanatics make formidable foes. Well-organised fanatics are just about unbeatable. Numbers don’t really matter. A hundred organised political zealots are worth ten thousand lukewarm supporters.
The Left as such has now effectively ceased to exist but the globalist/SJWs who have taken over the movement have retained the old Left’s faith in organisation, passion and commitment. 
They also do not know the meaning of defeat. Take the Brexit vote – the Remain supporters never had the slightest intention of accepting the vote if it went against them. Or take the US election – it never even crossed the minds of Clinton supporters to accept the result if it didn’t go their way.
For conservatives losing has always been an opportunity to display their ability to be gracious in defeat. For the Left losing was always regarded as merely a temporary setback  – a defeat was not the end of the struggle but only the beginning. It is the same with the globalist/SJWs of today.
It may be partly a matter of psychology. Those who wish to preserve traditional ways are characterised more by common sense and good judgment than by zealotry. Those who wish to destroy the traditional order are those who are driven by enthusiasm, hatred, obsessiveness and hysteria – all of which contribute to making them effective political foot soldiers.
There are few examples of traditionalists who have shown the level of commitment and organisation that their enemies take for granted. The few who have demonstrated those qualities have mostly been motivated by religion. In the post-Christian West there seems little chance of religion becoming once again the necessary motivating force.
So what can be done? I don’t claim to have the answers but at the very least, as a first step, we have to understand why we have usually lost.